10 Celebrity Beauty Brands That Actually Live Up To The Hype

Hailey Bieber, Rhode Skin

Hailey Bieber's Rhode Skin launched in 2022 with a focus on essential beauty products like peptide lip treatments and hydrating serums.

Rihanna, Fenty Beauty

Rihanna's Fenty Beauty, co-owned with LVMH, is renowned for its Gloss Bomb Universal Lip Luminizer, praised by thousands for its quality.

Tracee Ellis Ross, Pattern Beauty

Pattern Beauty by Tracee Ellis Ross specializes in curly and coily hair care, including the popular Styling Cream made with shea butter and kahai oil.

Kylie Jenner, Kylie Cosmetics

Kylie Cosmetics, founded by Kylie Jenner, offers clean, vegan makeup products like the Powder Blush, known for its smooth application.

Jennifer Lopez, JLo Beauty

JLo Beauty, launched by Jennifer Lopez, features products like That Fresh Take Eye Cream, designed to reduce fine lines and dark circles.

Selena Gomez, Rare Beauty

Selena Gomez's Rare Beauty not only offers quality makeup like the Everyday Rose Lip Oil & Lip Liner Duo but also supports mental health initiatives.

Ariana Grande, R.E.M. Beauty

Ariana Grande's R.E.M. Beauty offers futuristic makeup products like the Eclipse Cheek & Lip Stick, versatile for lips and cheeks.

Harry Styles, Pleasing

Harry Styles' Pleasing brand offers aesthetic beauty products like the Hand + Nail Balm, focusing on hydration and style.

Millie Bobby Brown, Florence by Mills

Florence by Mills, founded by Millie Bobby Brown, offers skincare products like the Up A Notch Volumizing Mascara, free from sulfates and parabens.

Halsey, About Face

Halsey's About Face line is known for its high-performance makeup, including the Matte Fluid Eye Paint in various vibrant shades.